gadgets

Sony has launched three pocket-sized bloggie cameras. This new range of stylish mobile HD snap cameras allows for the easy capture and uploading of MP4 videos and photos to popular social networking sites, making it easier for web-savvy people to connect and share with their friends.

The 5.0-megapixel MHS-CM5, MHS-PM5 and MHS-PM5K can record high definition videos of a resolution of up to 1920x1080, as well as take photos. With a built-in USB arm and embedded Picture Motion Browser (PMB) Portable software, the bloggie enables seamless uploading of videos and photos to popular sites such as YouTube simply by connecting it to a web-connected PC or Mac. With the PMB Portable, users can also easily pre-select images and videos from the bloggie before uploading to their personal social media channels, allowing them to video blog easily. From shooting to sharing, the bloggie promises an easy-to-use and extraordinary fun user experience.    

It is not necessary to adjust controls to get perfect pictures - the intuitive bloggie features full auto shooting for an easy imaging experience. Users can capture moving visuals in various optimum settings determined by the bloggie – whether it is indoor or outdoor. Additionally, the Face Detection mode and SteadyShot image stabilization technology ensure clarity in all photos and videos.

Designed to fit every pocket, the lightweight bloggie is power packed with features and is a perfect companion for individuals who like to stay connected with their friends by sharing their precious moments online. The unique vertically designed bloggie also comes with an expandable Memory Stick and SD/SDHC memory card slot such that users can experience the full benefits of bloggie with their preferred choice of storage capacity. With a 32GB Memory Stick, users can record up to five hours and 20 minutes worth of high resolution videos, thus enabling the creation of an expansive library of movies and images to share with their family and friends.

MHS-PM5 and MHS-PM5K

In four playful colours, blue, pink, white and violet, the MHS-PM5 and MHS-PM5K come equipped with a built-in 2700 rotating lens. With a flip, the bloggie is automatically switched on, and users can capture perfect video moments and making self-portraits effortless and enjoyable. The feature also enables users to include themselves in their home made video clips, making it a perfect gadget for connected consumers who are always on-the-go. The rotating lens is also equipped with 4x digital zoom lens for capturing razor-sharp stills.

Additionally, the bloggie MHS-PM5K comes with Sony’s new 360 Video lens, which enables users to literally record the surrounding environment in totality. Simply snap on the bundled 360 Video lens and place the bloggie in the middle of the action – be it at a house party or during a road trip. The lens helps to record 3600 coverage of the surrounding action, allowing consumers to keep a complete memory of their experiences.

MHS-CM5

Measuring a slim 39mm x 101mm x 67mm, the MHS-CM5 packs a 5x optical zoom and 20x digital zoom lens, resulting in impressive Full HD MP4 videos, and allowing users to capture fun moments wherever they are. For easy playback viewing, MHS-CM5 is fitted with a 2.5” LCD screen. However, users can also choose to enjoy their HD video clips with their friends on any high definition BRAVIA TV by simply connecting the bloggie with a HDMI cable.

The MHS-PM5 and the MHS-CM5 bloggie HD snap cameras are now available in South Africa. The MHS-PM5K will be available from April 2010.

Recommended Retail Prices:
MHS-PM5    R1999.00
MHS-PM5K R2299.00
MHS-CM5    R2499.00