games

EA Sports partners with English Premier League

EA Sports has become the Official Sports Technology Partner of the English Premier League.

EA Sports branding will be featured on all live on-screen broadcasts of the Premier League matches, and EA Sports will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction. EA Sports will also sponsor the Player Performance Index and will explore new ways to utilise more in depth Premier League statistics in future iterations of EA Sports 'Fifa' products.

"As the most watched national soccer competition in the world, the Barclays Premier League delivers tremendous global exposure and direct access to one of the most passionate soccer audiences in the world," said Matt Bilbey of EA Sports.

"Partnering with the Premier League further establishes EA Sports and its 'Fifa' soccer franchise as the ultimate, authentic soccer gaming experience. We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans' enjoyment of Barclays Premier League soccer on and beyond match day each week."