Kaiser Chiefs join Xbox campaign
Kaiser Chiefs will be ambassadors for the Xbox Summer Stadium sports and entertainment campaign from 15 June until 12 August 2012.
As part of their role the band have pledged their support to Microsoft's charity partner, Right To Play, encouraging fans to take part in donating to a great cause.
The Kaiser Chiefs have joined Right to Play Athlete Ambassadors including UK High Jumper, Martyn Bernard, and Red Bull Cliff Diver, Blake Aldridge, to deliver a special message asking fans to unite in the virtual world and support the charity.
On 16 June 2012 at 6pm BST, fans across Europe are invited to take part in the 100m dash on Xbox Kinect Sports game and help break a Guinness World Record for the most people in an online race. Participants will not only have the chance to be record breakers, but Microsoft will also donate funds to Right to Play each time a person is taking part.
Kaiser Chiefs lead singer Ricky Wilson commented: "We're proud to be supporting Right To Play and want to encourage our fans and Xbox communities to raise funds for a brilliant cause. Tomorrow on 16 June, I'll be joining people across Europe in the charity fun run on Xbox LIVE. It takes just 10 seconds of your time to do something which will actually help children around the world."
For every person who takes part in the charity run on 16 June 2012, Microsoft will make a donation to Right to Play. These contributions will enable Right To Play to use the transformative power of play to educate and empower children facing adversity.
Right To Play Athlete Ambassador and UK High Jumper, Martyn Bernard, commented: "Working with the likes of the Kaiser Chiefs and Xbox helps raise much needed awareness of the great things we can do together to improve the lives of children through sport. With their support and fans we hope that more children from around the world will have access to and benefit from Right To Play's sport and play programming. Here's to a fantastic summer of fundraising."
The donation site will go live on 15 June 2012. Full details on how to donate and take part in Guinness World Record attempt on 16 June 2012 can be found at [Link Inactive] www.xbox.com/right-to-play.
Date Posted : 18 Jun 2012