music
The Black Eyed Peas - Elephunk
Ever since they were a fledgling group in the environs of Los Angeles, The Black Eyed Peas have flaunted a passionate, energetic hip-hop spirit people have always been drawn to. They've earned fans worldwide with their inventive approach to hip-hop music, inspiring people with loose rhymes, and a positive spirit and funkafied vibe. On Elephunk, the group's third album, that spirit seems to course through their beings even more than ever.
The Black Eyed Peas will.i.am, apl.de.ap, Taboo and newcomer Fergie named the album Elephunk to conjure up a big, deep funk sound. Produced in its entirety by will.i.am and apl, the album boasts a mix of live instruments and traditional hip-hop samples and beats.
BEP's music has always been firmly entrenched in hip-hop but also with an eye to other musical forms. Elephunk, more than previous albums, seems to transcend the simple genre categorization, something will.i.am admits was intentional, both lyrically and musically. "This is a hip-hop record but we didn't go into this with hip-hop on our mind," says will.i.am. "We were just thinking of good songs, good music. We didn't want to say anything typical, like 'My style is this, and my rhymes are like that.' A couple might have slipped in but we were really tired of saying things like that."
Elephunk was recorded in three different spurts over the last two years, beginning in 2001. "We would record about eight songs each time," remembers will.i.am. "Then each time we went back, I felt I'd changed and grown as a producer. So we'd do eight more songs, and those eight would be better than the previous eight. It kept going until we were done."
will.i.am's rhymes are clever and irreverent but it's his work as a producer on Elephunk that he's most proud of. Songs like "Where Is The Love," with Justin Timberlake, the quickstepping fast-rap of "Hands Up," and the Louis Armstrong growl of "Smells Like Funk," demonstrate not just a sophisticated ear for new sounds but a head for interesting arrangements and tight songwriting. will.i.am's talent lies in his ability to mold live instruments, samples and drum machines into a uniform sound. He's always taken a musically broad perspective and on this album, it shows more than ever.
Release Date : 19 Aug 2003